Knowledge Management: the Missing Link in Destination Marketing Organisation Governance?

This paper considers the role of knowledge management in developing effective Destination Marketing Organisations (DMOs) and how this affects their Governance. It is argued that recognition of the complexity of knowledge creation, transfer and storage makes it important to actively manage, in situations where learning from one situation is crucial, in order to better manage the next. It is posited that the range of stakeholders within a DMO makes sharing and collecting knowledge difficult across the boundaries created by distance, differences in interests and time. Carlile's (2004) work on boundary spanning is used to consider potential organisational and governance issues and how they should be managed.